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The Flipping 50 Show

Let's start Flipping 50 with the energy and the vitality you want for this second half! I solve your biggest challenges and answer questions about how to move, what to eat, and when, along with the small lifestyle changes that can make the most difference in the least amount of time. Join me and my expert guests for safe, sane, simple solutions for your second (and better) half!

Nov 7, 2023

It’s Match-dot-com for wellness! My guest today is making it easy for women over 40 to find the right coach. And she’s also midlife herself so this episode is so meta in terms of examples of creatively following your passion, finding a problem and solving it! 

Women in business are to be applauded! And women in wellness, well don’t we all need not MORE, but better choices. We need programs based on science, science featuring women just like you. 

If you happen to be listening as a health or wellness professional, there’s a special episode on She Means Fitness Business that releases one day after this one.

If you have ever struggled to find the right coach, (or trainer) then this is for you! 

My Guest: 

In Jill Beck’s eyes, Health and wellness for people over 40 is in dire need of transformation. Let’s be honest, the industry has struggled to address the lack of fitness and wellness options for anyone who’s NOT a fit 25-40 year old (white) guy.

Once Jill left Wall Street 20+ years ago, she started to get serious about her health and fitness. Over that journey, she saw firsthand how few resources and options existed for people over 40. Now she’s on a mission to ensure that no one else has to go through that experience by themselves!

Combining her experience with tech & finance with her passion for wellness, fitness and overall health, Go Long is currently her third business venture and the one she’s most excited about. 

The major throughline in all her businesses has been wanting to help people become their best selves, however they define that.

Questions we answer in this episode: 

  • What is a wellness matchmaker?
  • How can a wellness matchmaker help a listener?
  • What makes you qualified to have these conversations?
  • What is Go Long's approach?
  • How do you help your clients define success from the typical "I want to lose weight"?
  • How does it work? How does someone get started with you, and what’s the timeline? 
  • What have been the biggest challenges for you in pivoting your career in midlife? 
  • You know someone who wants to find the right coach. Thank you in advance for sharing this episode with them. 

Connect with Jill: 


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5 Day Flip:

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