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The Flipping 50 Show

Let's start Flipping 50 with the energy and the vitality you want for this second half! I solve your biggest challenges and answer questions about how to move, what to eat, and when, along with the small lifestyle changes that can make the most difference in the least amount of time. Join me and my expert guests for safe, sane, simple solutions for your second (and better) half!

Sep 12, 2023

I’ve got Instagram tips for women! What if we could make social media more midlife friendly for you? What if it was more than a rabbit hole, something that made you feel bad or fill in the blank not ________ enough? What if you were the boss of it? This is such an off topic. Stay with me. 

Social media is here to stay. It can be midlife friendly if you know how to use it. Today we talk Instagram, with a woman also flipping 50 who no doubt has our backs. She’s an expert’s expert. That is she trains entrepreneurs and business owners and influencers how to use Instagram better.

So I thought, why can’t she also train you? I asked her to share a few tips for using it wisely, for information you do vs the time-waste you don’t. 

Sue B is one of us…  and and literally THE GOAT for IG tips so it's going to continue to 'age' for us and more and more of our audience are on Instagram. It’s pretty, it’s quirky, it’s entertaining and it’s becoming more and more like a search engine. 

Fitness or Health pro or entrepreneur who wants more business tips for using Instagram? Come over to She Means Fitness Business podcast released just one day after this and we’ve got you. First tip, follow Sue B. 

My Guest:

Sue B. is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Sue B. is a popular CreativeLive Instructor and has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs” as well as “The Top 50 Social Media Marketing Influencers” by TopRank Marketing, and “Top Female Business Influencers of 2019” by Fit Small Business. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner.

Whether she’s taking a global stage, or speaking at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a lifelong entrepreneur, Sue B. has over 30 years of business experience. And, with her extensive knowledge and implementation of social media, it is Sue B.’s mission to teach, mentor, and empower others.

Questions We Answer in This Episode: 

  • how can listeners USE social media for their own personal benefit 

  • how to search Instagram 

  • how to avoid social media traps (time spend, or marketing vs influencers vs experts)

  • An tips for women in business (or who want to be and their daughters - just touching on this for this podcast)

Connect with Sue Zimmerman: 


Sue B on Social:


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